# Content strategy & creation with SEO/UX focus | artaxo GmbH > Creative online marketing concepts for your content plan. Helpful content for users ✔, Magazine support ✔, Discover ✔, AI Content ✔. Request now ➤ _URL: https://artaxo.com/en/content-strategy_ --- # Content strategy & creationfor your content plan [Contact us](#) [BOOK APPOINTMENT NOW ](https://outlook.office365.com/owa/calendar/artaxoGmbH@artaxo.com/bookings/)![Calendar icon](/images/calendar-3.svg) ## Why content with us? - Broadly specialised team with 25+ years of experience - Combination of SEO optimisation & user-intention - Holistic magazine support ## SEO content based on user intention With content that is well-founded, attractively designed and well-structured, your website offers users added value that the search engine also understands. In order to radiate lasting relevance to the search engine and the users, the content should also be updated regularly. In addition to content creation and maintenance, content optimisation is also one of our core competences. ## Our services in the area of content strategy & creation ![Content creation icon](/images/content-erstellung.svg) ### Content creation - Strategic structure of the page (headline structure, calls to action, benefit communication) - Capture and fulfill user intentions - User-friendly content production - Content optimisation: SEO editing & content maintenance - Image research, purchase & optimization ![Magazine management icon](/images/magazin-betreuung.svg) ### Magazine support - Keyword analysis & editorial planning - Briefing creation (term analysis, competition analysis, scope & markup notes) - Article creation and optimisation - Monitoring & regular exchange - Reporting - Trend-watching ![Google Discover icon](/images/google-discover-optimierung.svg) ### Discover optimization - Performance evaluation - Strategy for future content - Checking the requirements for playout in the Discover Feed - Briefing on technical optimisation measures - Editorial recommendations (e.g. content structure or headline design) ![AI Content icon](/images/ai-content-erstellung.svg) ### AI-powered content - Development of customised prompts - Individual combination of several prompts - Extensive quality assurance - SEO optimisation Scroll right! Arrange a free initial consultation now! Leave the competition behind – artaxo offers creative and efficient online marketing solutions for your web presence. [Contact us](#) ## Essential criteria for content creation Our experienced editors conduct extensive research and build up initial **expertise** before writing the text. We are constantly on the lookout for **unique content** that offers your users real added value. In **keyword optimisation**, we also pay special attention to niche keywords and the search intentions that users bring with them. The requirements of the **webmaster guidelines** are always taken into account in our texts and implemented accordingly. Based on the **WDF\*IDF formula**, we calculate how relevant your content is within a certain keyword environment compared to that of your competitors. In addition, we help with the **distinction of markups**, which help search engines to better understand your content and are the basis of the more frequently clicked rich snippets. ## What your collaboration with artaxo in content strategy & creation looks like ![Illustration of a robot reviewing search results](/images/keyword-recherche.svg) ### Step 1: Keyword research - The first step is the obligatory keyword research. This is essential to find out the needs and intentions of your target group. ![Illustration of a woman writing down ideas symbolized by floating notes](/images/content-planung-und-erstellung.svg) ### Step 2: Content plan & creation - The next step is content creation. Our services also include the creation of an editorial plan, which includes both the writing of new texts and the regular revision of your website texts. ![Illustration of two people solving a puzzle together](/images/umfassende-beratung.svg) ### Comprehensive advice Whether product texts, branded content or magazine content, we accompany you as a partner at your side and are in regular exchange with you, the team and relevant multipliers. [Request without obligation](#) ## What is important to us in our cooperation - We rely on honest communication at eye level. - For us, serious SEO means not making empty promises. - We see ourselves as your partner – we have the same goal in mind: to make your website successful. - We are SEO experts, but we always take a holistic approach. Arrange a free initial consultation now! We master online marketing challenges – for strong brands in every industry. [Contact us](#) ## Our clients ![Fitness First Logo](/images/logo-fitness-first.webp)![Funke MediaSales Logo](/images/01-funke-media-logo_1.webp)![MOIA Logo](/images/05-moia-logo.webp)![Gerolsteiner Logo](/images/gerolsteiner-logo.webp) ![Quote icon](/images/tueddelchen-top.svg) _artaxo convinces with innovative approaches, strong professional know-how and a highly-motivated team of experts in the field of SEO and content management.._ Sarah Weissensteiner Website & SEO Manager @ Fitness First ![Quote icon](/images/tueddelchen-bottom.svg) ## Magazine migration, content extension & holistic SEO consulting \+ 15x more Google search traffic (after moving) _from_ _4,917 clicks in May 2021 to_ **_70,363 clicks_** _in May 2022_ \+ 400 Featured Snippets (in the first year after the migration) \~ 46,000€ Traffic value (one year after the migration) How do you organise a blog migration (+ relaunch) without a major drop in organic traffic? Crucial for us was, - to analyse and tidy up the existing content in terms of performance and quality. - and to develop a structured categorisation for the new magazine. Our approach: - Research of meaningful article topics with sustainable high search volume - Creation of valuable, helpful content - Continuous monitoring and monthly reporting Always in view: - The intention of the users - Helpful content with added value for users ![Placeholder - Case](/images/case-image-01.jpg) ## Our other services [![Content: Strategie & Erstellung Icon](/images/content-icon-white.svg)SEO consultingWe analyse your web presence with regard to unused SEO potential and develop measures to make your website search engine friendly.![Arrow pointing right](/images/arrow-white.svg)](/en/seo-consulting/)[![UX/CRO consulting icon](/images/responsive-design-image-white.svg)UX/CRO consultingFunctionality and aesthetics determine user satisfaction just as much as the added value of your content. We take a close look at your website and identify weaknesses that cloud the user experience.![Arrow pointing right](/images/arrow-white.svg)](/en/ux-cro-consulting/)[![SEA icon](/images/imac-icon-white.svg)SEAWe analyse your Google Ads campaigns and identify optimisation potential. In addition, we plan and create new campaigns for you and always keep an eye on the common goals during the subsequent support.![Arrow pointing right](/images/arrow-white.svg)](/en/sea-consulting/)[![IT & Web Analytics icon](/images/programming-search-browser-white.svg)IT & web analyticsWe examine your website for technical problems and prepare recommendations for action in a clear catalogue of measures.![Arrow pointing right](/images/arrow-white.svg)](/en/it-web-analytics/) Ready for your new web presence? Take your existing project to the next level Or start a new one. [We support you!](#) [+49 40/2000 39 89 0](tel:+4940200039890)[info@artaxo.com](mailto:info@artaxo.com?subject=Contact%20request%20-%20artaxo.com) artaxo GmbH Brandstwiete 46 20457 Hamburg - [Performances](#) - [SEO](/en/seo-consulting/) - [SEA](/en/sea-consulting/) - [UX/CRO Consulting](/en/ux-cro-consulting/) - Content Management - [IT & Web Analytics](/en/it-web-analytics/) - [Team](/en/team/) - [Career](/en/careers/) Language [DE](/en/content-strategy/) ![Google Partner Badge](/images/google-partner_1.webp) [social-media-xing](https://www.xing.com/companies/artaxogmbh "artaxo auf Xing")[professional-network-linkedin](https://www.linkedin.com/company/2867608)[social-media-facebook](https://www.facebook.com/artaxoGmbH) [IMPRINT](/en/imprint/)[DATA PROTECTION](/en/privacy-policy/)[TERMS AND CONDITIONS](/en/agb) Copyright © 2026 artaxo GmbH − All rights reserved Interested? Let's arrange a free initial consultation [ Get in touch ](/en/contact/) ![Icon of Luisa, Head of Creation](/images/luisa-blau.webp) Luisa Pristinger Head of Creation [+49 40 20 00 39 890](tel:+4940200039890) [info@artaxo.com](mailto:info@artaxo.com?subject=Contact%20request%20-%20artaxo.com) ## Frequently asked questions Got more questions? You might find an answer here. If not, get in touch — we'd love to hear from you. What does artaxo do in content? We combine keyword and topic research with editorial execution — from content strategy and briefings through to publication and re-optimisation. Does artaxo deliver finished copy? Yes. Our Creation team produces SEO-optimised copy, full magazines, and AI-assisted content formats — with the editorial depth that fits the project. How do you ensure content quality? A multi-stage editorial process (briefing, creation, expert review, SEO/UX check) and clear per-client guidelines — E-E-A-T compliant. Does artaxo use AI tools for content? Yes, as an accelerator — never as a replacement. AI supports research, drafts, and optimisation; editorial responsibility stays with humans. How does content fit with SEO and GEO? Good content is the foundation of every long-term visibility strategy — for Google, Discover, and generative AI systems such as ChatGPT or Perplexity.