# SEO agency: Technical SEO & Web Analytics | artaxo GmbH > Online marketing meets technology: technical SEO ✔, tracking setup ✔, analytics support ✔, clear dashboard ✔. Request now ➤ _URL: https://artaxo.com/en/it-web-analytics_ --- # IT & web analytics [Contact us](/en/contact/) [Book appointment now](https://outlook.office365.com/owa/calendar/artaxoGmbH@artaxo.com/bookings/)![Calendar icon](/images/calendar-3.svg) ## Why IT with us? - Consulting and implementation of SEO measures - Targeted detailed analysis - Monitoring & Reporting ![Escalators inside Hamburg's Elbphilharmonie](/_astro/hero-elbphilharmonie-escalators.BasfQk04_Z1aFCMA.png) ## We are data-driven — Online Marketing meets technology We examine your website for technical problems and prepare recommendations for action in a clear catalogue of measures. We implement individual tracking solutions for you and visualise your online marketing key figures in clear dashboards. ## Our services in the area IT & Web Analytics ### Technical SEO - Loading time analysis - Core Web Vitals optimisation - Crawl budget optimisation - Markup analysis and optimisation - Schema.org/Structured Data Awards - Logfile analysis ### Tracking Setup - Creation of tracking concepts - Configuration of Google Tag Manager, Matomo Tag Manager, etc. - E-commerce tracking setup - Cookie wall implementation of common providers - Event tracking setup taking into account the consent management tools used ### Analytics Support - Audit of existing Analytics Properties - Google Analytics 4 and Matomo and optimisation - Setting up monitoring dashboards in Google Looker Studio (formerly Data Studio) or similar services Services - Creation of user-defined reportings Arrange a free initial consultation now! Leave the competition behind — artaxo offers creative and efficient online marketing solutions for your web presence. [Contact us](/en/contact/) ## Tracking setup for your website Your own website is an offer to your users. But how is it used? Which products regularly gather dust in the shopping basket? Which paths do users choose to reach relevant content? The answers to these questions often differ from your own assumptions. A properly set up data collection provides us with data-based answers and enables us to improve our website and our product. We implement individual tracking solutions for you and visualise your online marketing key figures in clear dashboards. ### Tracking audit and conception In our **tracking audit**, we analyse the existing set-up, identify potential for optimisation and jointly develop a **tracking concept** to collect data in a needs-based and targeted manner. Always in view: a high, meaningful **data quality** taking into account your **KPIs**. ### Tracking setup Whether **shop system**, classic **CMS** or **JavaScript frameworks** – we have strong expertise in the various web applications and use this to carry out a custom-fit **tracking setup**. Always taking into account the relevant Consent solutions. ### Key figures and developments at a glance In order to enable efficient work with collected data in day-to-day business, we create clearly presented **web analysis dashboards** – according to your own needs and for all stakeholders. [Request without obligation](/en/contact/) 1. 1 ### Tracking audit and conception In our **tracking audit**, we analyse the existing set-up, identify potential for optimisation and jointly develop a **tracking concept** to collect data in a needs-based and targeted manner. Always in view: a high, meaningful **data quality** taking into account your **KPIs**. 2. 2 ### Tracking setup Whether **shop system**, classic **CMS** or **JavaScript frameworks** – we have strong expertise in the various web applications and use this to carry out a custom-fit **tracking setup**. Always taking into account the relevant Consent solutions. 3. 3 ### Key figures and developments at a glance In order to enable efficient work with collected data in day-to-day business, we create clearly presented **web analysis dashboards** – according to your own needs and for all stakeholders. [Request without obligation](/en/contact/) ## What is important to us in our cooperation - We rely on honest communication at eye level. - For us, serious SEO means not making empty promises. - We see ourselves as your partner – we have the same goal in mind: to make your website successful. - We are SEO experts, but always take a holistic approach. Arrange a free initial consultation now! We master online marketing challenges – for strong brands in every industry. [Contact us](/en/contact/) ## Our clients ![Fitness First Logo](/_astro/fitness-first.BPcaBoIw_Z1XeXKX.png) ![Funke MediaSales Logo](/_astro/funke-media.w3dRSb-l_Z2amQ0S.png) ![Kunstkopie.de Logo](/_astro/kunstkopie.r1zepxe4_ZBcbiC.png) ![pilot Logo](/_astro/pilot.9HACzDDX_Z1sscPT.png) ## Our other services [ SEO consulting We analyse your website for untapped SEO potential and develop measures to make it search-engine friendly. ](/en/seo-consulting/)[ GEO & LLMO consulting We make your brand visible in ChatGPT, Gemini, Perplexity & Co. Generative Engine Optimization as a complement to classic SEO. ](/en/geo-llmo-consulting/)[ SEA We analyse your Google Ads campaigns and identify optimisation potential. In addition, we plan and create new campaigns for you and always keep an eye on the common goals during the subsequent support. ](/en/sea-consulting/)[ UX/CRO consulting Functionality and aesthetics determine user satisfaction just as much as the added value of your content. We take a close look at your website and identify weaknesses that cloud the user experience. ](/en/ux-cro-consulting/) Interested? Let's arrange a free initial consultation [ Get in touch ](/en/contact/) ![Icon of Tobias, Managing Director at artaxo](/_astro/tobi-blau.DgBo6JnZ_FN3B1.png) Tobias Hein Managing Director [+49 40 20 00 39 890](tel:+4940200039890) [info@artaxo.com](mailto:info@artaxo.com?subject=Contact%20request%20-%20artaxo.com) ## FAQ ### What does the IT & Web Analytics practice cover? A technical SEO foundation, clean tracking setup (GA4, Tag Manager), and dashboards that make decisions data-driven. ### Why is technical SEO so important? Without proper indexability, load times, and structure, every content and link-building investment is wasted — technology is the foundation of every SEO success. ### Do you also set up consent management? Yes. We integrate CMPs (e.g. Cookiebot, Usercentrics) in a GDPR-compliant way with Google Consent Mode v2 into your tracking setup. ### Which tools do you support? Google Analytics 4, Google Tag Manager, Looker Studio, Sistrix, Screaming Frog, Ahrefs, Search Console — and custom integrations as needed. ### Do I get access to dashboards? Yes. Every client gets a custom-built dashboard with the KPIs relevant to the project — read access at any time. ### Do you offer a free initial consultation? Yes. A 30-minute initial call is free and non-binding — you can book directly in our calendar or reach us via form, email, or phone.