IT & web analytics

Why IT with us?

  • Consulting and implementation of SEO measures
  • Targeted detailed analysis
  • Monitoring & Reporting

We are data-driven — Online Marketing meets technology

We examine your website for technical problems and prepare recommendations for action in a clear catalogue of measures. We implement individual tracking solutions for you and visualise your online marketing key figures in clear dashboards.

Our services in the area IT & Web Analytics

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Technical SEO

  • Loading time analysis
  • Core Web Vitals optimisation
  • Crawl budget optimisation
  • Markup analysis and optimisation
  • Data Awards
  • Logfile analysis
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Tracking Setup

  • Creation of tracking concepts
  • Configuration of Google Tag Manager, Matomo Tag Manager, etc.
  • E-commerce tracking setup
  • Cookie wall implementation of common providers
  • Event tracking setup taking into account the consent management tools used
Google Analytics

Analytics Support

  • Audit of existing Analytics Properties
  • Google Analytics 4 and Matomo and optimisation
  • Setting up monitoring dashboards in Google Looker Studio (formerly Data Studio) or similar services Services
  • Creation of user-defined reportings
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Tracking setup for your website

Your own website is an offer to your users. But how is it used? Which products regularly gather dust in the shopping basket? Which paths do users choose to reach relevant content? The answers to these questions often differ from your own assumptions. A properly set up data collection provides us with data-based answers and enables us to improve our website and our product.

We implement individual tracking solutions for you and visualise your online marketing key figures in clear dashboards.

Tracking audit and conception

In our tracking audit, we analyse the existing set-up, identify potential for optimisation and jointly develop a tracking concept to collect data in a needs-based and targeted manner. Always in view: a high, meaningful data quality taking into account your KPIs.

Tracking setup

Whether shop system, classic CMS or JavaScript frameworks – we have strong expertise in the various web applications and use this to carry out a custom-fit tracking setup. Always taking into account the relevant Consent solutions.

Key figures and developments at a glance

In order to enable efficient work with collected data in day-to-day business, we create clearly presented web analysis dashboards – according to your own needs and for all stakeholders.

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What is important to us when working together

  • We rely on honest communication at eye level.
  • For us, serious SEO means not making empty promises.
  • We see ourselves as your partner – we have the same goal in mind: to make your website successful.
  • We are SEO experts, but always take a holistic approach.
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We master online marketing challenges – for strong brands in every industry.
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Our clients

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artaxo Team - Gesa S.
Gesa Sprycha
Product manager
+49 40 20 00 39