Content strategy & creationfor your content plan
Why content with us?
- Broadly specialised team with 25+ years of experience
- Combination of SEO optimisation & user-intention
- Holistic magazine support
SEO content based on user intention
With content that is well-founded, attractively designed and well-structured, your website offers users added value that the search engine also understands. In order to radiate lasting relevance to the search engine and the users, the content should also be updated regularly. In addition to content creation and maintenance, content optimisation is also one of our core competences.
Our services in the area of content strategy & creation
Content creation
- Strategic structure of the page (headline structure, calls to action, benefit communication)
- Capture and fulfill user intentions
- User-friendly content production
- Content optimisation: SEO editing & content maintenance
- Image research, purchase & optimization
Magazine support
- Keyword analysis & editorial planning
- Briefing creation (term analysis, competition analysis, scope & markup notes)
- Article creation and optimisation
- Monitoring & regular exchange
- Reporting
- Trend-watching
Discover optimization
- Performance evaluation
- Strategy for future content
- Checking the requirements for playout in the Discover Feed
- Briefing on technical optimisation measures
- Editorial recommendations
(e.g. content structure or headline design)
AI-powered content
- Development of customised prompts
- Individual combination of several prompts
- Extensive quality assurance
- SEO optimisation
Essential criteria for content creation
Our experienced editors conduct extensive research and build up initial expertise before writing the text. We are constantly on the lookout for unique content that offers your users real added value. In keyword optimisation, we also pay special attention to niche keywords and the search intentions that users bring with them. The requirements of the webmaster guidelines are always taken into account in our texts and implemented accordingly.
Based on the WDF*IDF formula, we calculate how relevant your content is within a certain keyword environment compared to that of your competitors. In addition, we help with the distinction of markups, which help search engines to better understand your content and are the basis of the more frequently clicked rich snippets.
What your collaboration with artaxo in content strategy & creation looks like
Step 1: Keyword research
- The first step is the obligatory keyword research. This is essential to find out the needs and intentions of your target group.
Step 2: Content plan & creation
- The next step is content creation. Our services also include the creation of an editorial plan, which includes both the writing of new texts and the regular revision of your website texts.
Comprehensive advice
Whether product texts, branded content or magazine content, we accompany you as a partner at your side and are in regular exchange with you, the team and relevant multipliers.
Request without obligationWhat is important to us in our cooperation
- We rely on honest communication at eye level.
- For us, serious SEO means not making empty promises.
- We see ourselves as your partner – we have the same goal in mind: to make your website successful.
- We are SEO experts, but we always take a holistic approach.
Our clients
artaxo convinces with innovative approaches, strong professional know-how and a highly-motivated team of experts in the field of SEO and content management..
Magazine migration, content extension &
holistic SEO consulting
Google search traffic (after moving)
from 4,917 clicks in May 2021 to 70,363 clicks in May 2022
Featured Snippets (in the first year after the migration)
Traffic value (one year after the migration)
Crucial for us was,
- to analyse and tidy up the existing content in terms of performance and quality.
- and to develop a structured categorisation for the new magazine.
Our approach:
- Research of meaningful article topics with sustainable high search volume
- Creation of valuable, helpful content
- Continuous monitoring and monthly reporting
Always in view:
- The intention of the users
- Helpful content with added value for users
Our other services
SEO consulting
We analyse your web presence with regard to unused SEO potential and develop measures to make your website search engine friendly.
UX/CRO consulting
Functionality and aesthetics determine user satisfaction just as much as the added value of your content. We take a close look at your website and identify weaknesses that cloud the user experience.
SEA
We analyse your Google Ads campaigns and identify optimisation potential. In addition, we plan and create new campaigns for you and always keep an eye on the common goals during the subsequent support.
IT & web analytics
We examine your website for technical problems and prepare recommendations for action in a clear catalogue of measures.
Or start a new one.
Brandstwiete 46
20457 Hamburg
Frequently asked questions
Got more questions? You might find an answer here. If not, get in touch — we'd love to hear from you.