IT & web analytics
Why IT with us?
- Consulting and implementation of SEO measures
- Targeted detailed analysis
- Monitoring & Reporting
We are data-driven — Online Marketing meets technology
We examine your website for technical problems and prepare recommendations for action in a clear catalogue of measures. We implement individual tracking solutions for you and visualise your online marketing key figures in clear dashboards.
Our services in the area IT & Web Analytics
Technical SEO
- Loading time analysis
- Core Web Vitals optimisation
- Crawl budget optimisation
- Markup analysis and optimisation
- Schema.org/Structured Data Awards
- Logfile analysis
Tracking Setup
- Creation of tracking concepts
- Configuration of Google Tag Manager, Matomo Tag Manager, etc.
- E-commerce tracking setup
- Cookie wall implementation of common providers
- Event tracking setup taking into account the consent management tools used
Analytics Support
- Audit of existing Analytics Properties
- Google Analytics 4 and Matomo and optimisation
- Setting up monitoring dashboards in Google Looker Studio (formerly Data Studio) or similar services Services
- Creation of user-defined reportings
Tracking setup for your website
Your own website is an offer to your users. But how is it used? Which products regularly gather dust in the shopping basket? Which paths do users choose to reach relevant content? The answers to these questions often differ from your own assumptions. A properly set up data collection provides us with data-based answers and enables us to improve our website and our product.
We implement individual tracking solutions for you and visualise your online marketing key figures in clear dashboards.
Tracking audit and conception
In our tracking audit, we analyse the existing set-up, identify potential for optimisation and jointly develop a tracking concept to collect data in a needs-based and targeted manner. Always in view: a high, meaningful data quality taking into account your KPIs.
Tracking setup
Whether shop system, classic CMS or JavaScript frameworks – we have strong expertise in the various web applications and use this to carry out a custom-fit tracking setup. Always taking into account the relevant Consent solutions.
Key figures and developments at a glance
In order to enable efficient work with collected data in day-to-day business, we create clearly presented web analysis dashboards – according to your own needs and for all stakeholders.
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Tracking audit and conception
In our tracking audit, we analyse the existing set-up, identify potential for optimisation and jointly develop a tracking concept to collect data in a needs-based and targeted manner. Always in view: a high, meaningful data quality taking into account your KPIs.
-
Tracking setup
Whether shop system, classic CMS or JavaScript frameworks – we have strong expertise in the various web applications and use this to carry out a custom-fit tracking setup. Always taking into account the relevant Consent solutions.
-
Key figures and developments at a glance
In order to enable efficient work with collected data in day-to-day business, we create clearly presented web analysis dashboards – according to your own needs and for all stakeholders.
What is important to us in our cooperation
- We rely on honest communication at eye level.
- For us, serious SEO means not making empty promises.
- We see ourselves as your partner – we have the same goal in mind: to make your website successful.
- We are SEO experts, but always take a holistic approach.
Our clients
Our other services
SEO consulting
We analyse your website for untapped SEO potential and develop measures to make it search-engine friendly.
GEO & LLMO consulting
We make your brand visible in ChatGPT, Gemini, Perplexity & Co. Generative Engine Optimization as a complement to classic SEO.
SEA
We analyse your Google Ads campaigns and identify optimisation potential. In addition, we plan and create new campaigns for you and always keep an eye on the common goals during the subsequent support.
UX/CRO consulting
Functionality and aesthetics determine user satisfaction just as much as the added value of your content. We take a close look at your website and identify weaknesses that cloud the user experience.
Frequently asked questions
Got more questions? You might find an answer here. If not, get in touch — we'd love to hear from you.