What is UX/CRO consulting?

Analysis of the user experience and systematic optimisation of the conversion rate — more conversions from existing traffic.

When is UX/CRO worth it?

As soon as you have traffic that isn't converting. Even small UX improvements often translate to double-digit conversion gains.

Which methods does artaxo use?

UX analyses, heatmaps and session recordings, CRO audits, qualitative user interviews, and data-driven A/B testing.

How do you work with my dev team?

We deliver implementation-ready specifications and test designs, accompany the implementation and evaluation, and hand over with clean documentation.

Can UX/CRO be combined with SEO and SEA?

That's exactly what our holistic approach is for: high-quality traffic from SEO/SEA meets an improved conversion path — 1+1 becomes 3.

UX-/CRO-Consultation For a unique user experience

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Why UX with us?

Target-audience-specific consultation
We think with you: Collective knowledge in UX, SEO & content
Tailored recommendations for action

We See Through Your Users' Eyes

Functionality and aesthetics determine user satisfaction, just as the value of your content does. We scrutinize your website closely, identifying weaknesses that might tarnish the user experience. Our consultations on User Experience (UX), User Interface (UI), and Conversion Rate Optimization (CRO) often go hand in hand. For a detailed data foundation, tool-supported heatmaps and user recordings can be collected and subsequently qualitatively evaluated.

Our services in the area of UX & CRO

UX analysis

Examination of above-the-fold content (mobile & desktop)
Navigation & content structure
Form analysis
General user flow
Indications of functional errors

User interface

Consistency in UI
Typography
Color schemes
Image style
Graphic elements

CRO audit

Recommendations for conversion optimisation
Accessibility
CTA check (Call to Action)
Competitive comparison
Data collection (heatmaps, recordings, best practices), data analysis, and data interpretation

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What Your UX/CRO Consultation looks like with artaxo

Illustration of a man at an open laptop with design elements in the background.

Aesthetics, Language & Emotions

We examine your user interface (UI): Do color and typography choices align? Do visual elements complement the context or appear out of place? Is the language appropriate? How are emotions precisely triggered? Because design and language contribute significantly to whether users want to stay with you or look for something new.

Illustration of a man at a monitor holding a smartphone in his right hand.

Functionality & Navigation

We advise you intensively and inspiringly: Design your website to be simpler, more attractive, and more intuitive.

How users experience your website has a significant impact on conversion. Therefore, we focus on how to lead users to their goals optimally and how to make this journey as appealing as possible.

Illustration of a woman reviewing an A/B test

Sustainable Conversion Optimization

At the end of each analysis, there are individual and concrete actionable recommendations. With these, you can achieve sustainable conversion optimization and a better understanding of your users.

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What is important to us in our cooperation

We rely on honest communication at eye level.
For us, serious SEO means not making empty promises.
We see ourselves as your partner – we have the same goal in mind: to make your website successful.
We are SEO experts, but always take a holistic approach.

The artaxo team at the office in Hamburg

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Our clients

We are more than happy with artaxo's CRO analysis. After a quick analysis of the processes, both short-term and long-term solutions were presented surprisingly quickly

Jan Zobel

Website & SEO Specialist @ smile X