Generative Engine Optimization — the systematic practice of ensuring your brand appears in answers from ChatGPT, Claude, Gemini, Perplexity, and similar AI systems. Terms used interchangeably include LLMO, AI SEO, and AI Search Optimization — same goal, different labels.

How is GEO different from SEO?

SEO optimises for positions in classic search results; GEO optimises for being cited as a source and entity in AI answers — partly overlapping, partly different levers.

How does artaxo measure GEO visibility?

AI visibility monitoring across multiple models (ChatGPT, Claude, Gemini, Perplexity) — mentions, recommendations, and source citations per prompt cluster. KPIs we steer by: brand-mention rate per model, citation share, prompt coverage, and shifts in the authoritative source list.

What's in the 3-Stage GEO Audit?

Measurement of current AI presence, analysis of technical entity signals (Schema.org, llms.txt, grounding), and identification of authoritative AI sources.

Do I need GEO if I already have SEO?

Yes — SEO and GEO only partially overlap, and a growing share of relevant queries now happen in AI answer engines rather than Google.

Does artaxo support SEO relaunches or domain migrations with an AI-search focus?

Yes. Relaunches and migrations are critical for both SEO and GEO — we guide architecture decisions, redirect planning, content mapping, and visibility + AI citation monitoring before, during, and after the move.

We're losing organic traffic to AI Overviews and zero-click searches — how does GEO compensate?

By having your brand cited directly in AI answers instead of only appearing in the results list. GEO shifts the focus from clicks to brand presence: we optimise entity signals, content structure, and source authority so you show up as a recommendation in ChatGPT, Claude, Gemini, Perplexity, and AI Overviews.

Do you do hands-on GEO work or just strategy decks?

Both — but never strategy alone. Every GEO engagement ends in concrete implementation: setting up prompt tracking, running source analyses, implementing entity signals technically (e.g. Schema.org, llms.txt, grounding), and producing content for AI answer engines — either alongside your team or with us owning delivery.

Why does AI Overview sometimes hallucinate about my brand?

AI systems guess when they lack solid entity signals or current sources about your brand. GEO reduces hallucinations by establishing your brand as an unambiguous entity (e.g. Schema.org, sameAs links) and supplying trustworthy, up-to-date sources the AI can cite.

Do you offer a free initial consultation?

Yes. A 30-minute initial call is free and non-binding — you can book directly in our calendar or reach us via form, email, or phone.

GEO & LLMO consulting Visible in AI search engines

Get recommended by ChatGPT, Gemini, Perplexity & Co. when your target audience is looking for solutions. We optimise your content for the new generation of AI-powered search.

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AI search engines are changing how people find information right now. While classic SEO optimises for Google, GEO (Generative Engine Optimization) ensures that AI tools like ChatGPT, Gemini and Perplexity propose your company as a solution. As experienced SEO specialists from Hamburg, we help you take advantage of AI-powered search.

Why GEO & LLMO already matter today

Your customers already use AI tools for research and purchase decisions. A recent study shows: 78% of business customers use ChatGPT or similar tools for professional queries. If your brand is not present there, you miss out on valuable opportunities.
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‍The problem: Classic SEO is no longer enough. AI search engines work by different rules than Google.
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‍The solution: GEO (Generative Engine Optimization) and LLMO (Large Language Model Optimization) – the next stage of search engine optimisation.

For more than 25 years we have been optimising websites for search engines. Now we are transferring this expertise to AI platforms and helping companies succeed in the new world of AI-powered search.

Our services

GEO analyses

GEO Quick Check: a fast overview of your AI presence
GEO audit: comprehensive AI visibility analysis
Content audits for AI optimisation
Competitor analyses in AI search engines
Development of action plans for AI optimisation potential

LLMO optimisation

Large Language Model Optimization for better AI discoverability
Prompt engineering and response optimisation
Technical LLMO analysis of existing content
Content structuring for optimal AI processing

Digital PR for AI sources

Identification of AI-relevant authoritative sources
Development of PR strategies for stronger AI presence
Content seeding on platforms favoured by AI
Building knowledge-graph signals

AI monitoring & sparring

Continuous prompt monitoring across different AI systems
AI Overview impact tracking for relevant keywords
Regular GEO performance reports
Strategic sparring calls and quarterly reviews

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What your GEO collaboration with artaxo looks like

We kick off the engagement with an AI readiness check. Unlike a classic SEO analysis, we don't just look at rankings — we analyse how large language models (LLMs) currently interpret, connect and represent your brand and products. The result is a strategic GEO roadmap with prioritised actions. We define which technical signals and content adjustments are needed for AI systems to rank your content and brand as more relevant than your competitors'. We then guide you through the operational rollout: we optimise your assets for answer generation, handle monitoring in AI chats using professional tools such as peec.ai, and adapt the strategy in an agile way to the fast-moving AI platforms.