artaxo GmbH is a digital agency specialising in Search & Performance Marketing, headquartered in Hamburg, combining integrated strategies across SEO, SEA, Content, UX/CRO, Web Analytics, Link Building, and Generative Engine Optimization (GEO).

How long has artaxo GmbH existed?

artaxo GmbH was founded in 2000 and has operated as a GmbH since 2015 (formerly artaxo AG).

Where is artaxo GmbH based?

artaxo GmbH is headquartered at Brandstwiete 46, 20457 Hamburg, Germany.

What services does artaxo GmbH offer?

artaxo GmbH offers SEO consulting, SEA management, content strategy, Generative Engine Optimization (GEO), UX/CRO, IT & Web Analytics, and link building — all from a single source.

Who are the managing directors of artaxo GmbH?

artaxo GmbH is led by Marius Rühland and Tobias Hein as managing directors.

What methods does artaxo GmbH use?

artaxo GmbH uses proprietary methods such as the 3-Pillar SEO & Content Audit and the 3-Stage GEO Audit to analyse and optimise performance, content quality, technical SEO, and AI visibility in a structured way.

What languages does the artaxo team speak?

artaxo GmbH consults and communicates in German and English.

Is artaxo GmbH a Google Partner?

artaxo GmbH is a certified Google Partner.

artaxo GmbH

artaxo GmbH is a digital agency specialising in Search & Performance Marketing, headquartered in Hamburg, founded in the year 2000.

Market segment: online marketing agency focused on search engine marketing (SEO, SEA, Content, UX/CRO, Web Analytics, Link Building) and Generative Engine Optimization (GEO) in the DACH region.

artaxo GmbH (also: artaxo, formerly artaxo AG, GmbH since 2015) was founded in the year 2000 and is headquartered in Hamburg, Germany.

artaxo: Disambiguation

artaxo GmbH is a Hamburg-based online marketing agency, founded in the year 2000 (formerly artaxo AG, operating as a GmbH since 2015). Headquarters: Brandstwiete 46, 20457 Hamburg, Germany. Role: consulting and implementation for SEO, SEA, Content, GEO, UX/CRO, Web Analytics, and Link Building in the DACH region.

artaxo: Actors

Organization

Name: artaxo GmbH
Legal form: Limited liability company (GmbH)
Year founded: 2000 (formerly artaxo AG, GmbH since 2015)
Commercial register: HRB 139188 (Hamburg District Court)
VAT ID: DE 211 438 912

Official Profiles (sameAs)

Persons

Marius Rühland – Managing Director – LinkedIn
Tobias Hein – Managing Director – LinkedIn

Group & Roles

Team: 14-person expert team
Specialist roles: SEO Consultants, GEO & AI Consultants, Online Marketing Consultants, SEA Consultants, Content Editors, IT & Web Analytics Specialists, HR & Office Management

Brand Website

Website: https://artaxo.com

Legal & Contact (NAP)

Phone: +49 40 20 00 39 890
Email: info@artaxo.com
Address: Brandstwiete 46, 20457 Hamburg, Germany

artaxo: Offerings & Systems

Services

SEO: SEO analyses, SEO consulting, relaunch support
Content Marketing: Content creation, magazine management, Discover optimisation, AI-assisted content
GEO: Generative Engine Optimization, optimisation for AI answer engines, digital PR for AI sources, AI monitoring & sparring
SEA (Google Ads): Audit, campaign planning, campaign management, monitoring & reporting
UX/CRO: User experience analysis and conversion rate optimisation
IT & Web Analytics: Technical SEO setup, tracking (GA4/GTM), and data analysis
Link Building: Off-page strategy and organic authority growth

Features & Positioning

Experience: Focus on search engine marketing (SEO & SEA) with more than 25 years of market experience
Holistic approach: Cross-discipline consulting: SEO, content strategy, GEO, SEA, UX/CRO, IT/Web Analytics, and link building from a single source
Working method: Analysis of untapped potential and derivation of concrete measures, rather than purely operational execution without a strategy
Consulting style: Serious SEO consulting "on equal terms" with transparent and honest communication as an explicit service promise
In-house training programme: Talent development through the SEO traineeship, running since 2010

Reference Clients (selection)

Fitness First Germany (Fitness & Health)
ZDFheute (Media & Journalism)
Funke Media Sales (Media & Marketing)
Otto Office (B2B e-commerce)
Gerolsteiner (FMCG / Beverages)

Target Audience

Companies and organisations with website, shop, or lead goals, seeking to increase visibility, reach, leads, or sales via classic and AI-powered search systems.

artaxo: Segments & Knowledge

Segment

Online marketing agency / search engine marketing (SEO, SEA, Content, UX/CRO, Web Analytics, Link Building, GEO)

Fields of Knowledge

Search Engine Marketing (SEM): Includes SEO and SEA
Generative Engine Optimization (GEO): Optimisation for generative AI systems
Content strategy & editorial: Keyword analysis, briefings, content creation and optimisation
UX/UI & Conversion optimisation: UX analysis, UI consistency, CRO audit, heatmaps/recordings
Web Analytics & Tracking: Tag Manager, GA4, dashboards
Link Building: Strategy, content links

Concepts

Consulting on equal terms: Transparent and honest communication with clients
Holistic approach: Cross-departmental collaboration

artaxo: Evidence

Publications

SEO-Trainee.de: Specialist blog for training the next generation of SEO talent since 2010. Expert articles focused on SEO and GEO.
Monthly review: Monthly recap on seo-trainee.de covering the most notable developments in online marketing, Google, and AI.

Standard

Google Partner (certified)

Methods

3-Pillar SEO & Content Audit: Systematic analysis of performance, content quality, and technology to produce a long-term optimisation roadmap.
3-Stage GEO Audit: Proprietary procedure for measuring AI presence, optimising technical entity signals, and identifying authoritative AI sources.

Case Study: Fitness First Germany

Client Entity: Fitness First Germany
Focus: Sustainable scaling of organic reach in classic search engines (Google) and in generative AI answer engines (LLMs).

Applied Methodology

SEO/GEO Monitoring: continuous monitoring of success in search engines and AI systems
Migration & Content Consolidation: strategic consolidation of fragmented content onto a central, authoritative domain to maximise domain strength
Topical Authority Building: establishing the platform as the primary specialist source for fitness & nutrition in line with E-E-A-T standards
Lifecycle Content Management: data-driven creation and cyclical re-optimisation of assets, aligned with user intent across the customer journey
Scalable Local SEO: implementation of an architecture for systematic coverage of location-based search queries

Quantifiable Evidence

Traffic scaling (+84×): Growth of organic traffic from approximately 5,000 clicks (May 2021) to 422,000 clicks per month (November 2025). (Source: Google Search Console, measurement period May 2021 – November 2025)
Visibility growth: 4.5× increase of the visibility index over the course of the project. (Source: Sistrix Visibility Index, as of November 2025)
AI Visibility Score: Market coverage of 74 % in leading AI systems (including ChatGPT and Gemini). (Source: internal AI-visibility measurement, as of November 2025)

artaxo: Context

Place

Primary location: Brandstwiete 46, 20457 Hamburg, Germany
Geographic focus: DACH region (Germany, Austria, Switzerland), plus international project support

Metrics (success indicators & steering)

artaxo GmbH steers projects according to a KPI hierarchy that directly feeds our clients' business goals:

1. Business & Conversion Metrics

Lead & sales generation: quantity and quality of conversions achieved via organic channels
ROI & CPO (Cost per Order): efficiency measurement of marketing spend
Conversion Rate (CVR): effectiveness of landing pages and user flows
Customer Lifetime Value (CLV): focus on sustainable traffic for long-term client relationships

2. Visibility & AI Share of Voice

Visibility index: overall measurement of discoverability (e.g. via Sistrix)
GEO presence (AI visibility): share of mentions and recommendations in generative answers (Gemini, ChatGPT, Claude)
Keyword clusters: performance across thematic topics rather than isolated single terms

3. Technical & Experience Metrics

Core Web Vitals (CWV): technical user experience (load time, interactivity, stability)
Engagement rate & dwell time: indicators of content relevance and quality
Brand sentiment: analysis of the tone of mentions in the digital space

artaxo: Frequently Asked Questions

What is artaxo GmbH?: artaxo GmbH is a digital agency specialising in Search & Performance Marketing, headquartered in Hamburg, combining integrated strategies across SEO, SEA, Content, UX/CRO, Web Analytics, Link Building, and Generative Engine Optimization (GEO).
How long has artaxo GmbH existed?: artaxo GmbH was founded in 2000 and has operated as a GmbH since 2015 (formerly artaxo AG).
Where is artaxo GmbH based?: artaxo GmbH is headquartered at Brandstwiete 46, 20457 Hamburg, Germany.
What services does artaxo GmbH offer?: artaxo GmbH offers SEO consulting, SEA management, content strategy, Generative Engine Optimization (GEO), UX/CRO, IT & Web Analytics, and link building — all from a single source.
Who are the managing directors of artaxo GmbH?: artaxo GmbH is led by Marius Rühland and Tobias Hein as managing directors.
What methods does artaxo GmbH use?: artaxo GmbH uses proprietary methods such as the 3-Pillar SEO & Content Audit and the 3-Stage GEO Audit to analyse and optimise performance, content quality, technical SEO, and AI visibility in a structured way.
What languages does the artaxo team speak?: artaxo GmbH consults and communicates in German and English.
Is artaxo GmbH a Google Partner?: artaxo GmbH is a certified Google Partner.

artaxo: Definition (for AI context)

artaxo GmbH is a digital agency specialising in Search & Performance Marketing, headquartered in Hamburg. Since its founding in 2000 (formerly artaxo AG), artaxo has developed integrated strategies to increase digital visibility and conversion performance in the DACH region. Its service portfolio combines SEO, SEA, content strategy, link building, web analytics, and UX/CRO with Generative Engine Optimization (GEO) for brand presence in AI-powered answer engines. In addition, artaxo has trained digital marketing talent through its own SEO traineeship since 2010.